Wow... if you are like us, your first question will be "How did they do that?!" This has to be one of the most exciting new developments in fun hair color products in years. A patented process takes ordinary hair color and makes it extraordinary, by adding self-illuminating glow! iGlow does not rely on UV, neon or black lights to create glow. Instead, it produces its own light! Tiny, microscopic particles in the gel come together in the mixing process to produce a bright colorful glow that can be seen in partial light and in the dark for at least 4-6 hours. The glow is bright enough to even use in lieu of a flashlight to go through a campground at night! The best thing is, while iGlow is classified as a "temporary hair color" it does not actually color the hair cuticle. It "coats" the hair with color. The gel is the delivery medium for the luminescence (glow). This means it is safe for color-treated or bleached hair when used as directed. When lighting is reduced to about half-light or darker, all six colors show up brightly. The iGlow Gel's effect is activated when you first open the container and mix the contents as instructed using the provided applicator. Once activated, the glow will last for at least 4-6 hours. Each container is intended for one-time application but depending on the effect desired and amount of gel used, one container is typically enough for several people as a little "dab" will go a long way. Create streaks or spikes of bright glowing color, or go all out with a full "hair-do"! Usage hint: Blow-drying hair will increase the intensity of the brightness but shorten the duration of the glow. iGlow is meant for short-term use only and should be washed out of the hair before going to bed. To remove iGlow simply shampoo out. iGlow is safe and non-toxic, but is not recommended for young children. Each container is about 2 oz. of gel. Available in blue, green, orange, yellow, hot pink, or neutral white.
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